Internet and cable TV service provider PT Link Net Tbk, with its First Media business line, reported an increase in the number of subscribers during the Covid-19 pandemic. It is noted that up to semester I-2020, there were 94,187 new customers for First Media services. The increase in the number of customers is the highest in the company’s history. In comparison, throughout 2019, the number of additional First Media subscribers throughout 2019 was 73,498 subscribers.
Thus, the total number of First Media subscribers to date is reported as 762,392 subscribers. In the same period, First Media claims to add 152,541 homes passed to its network, and a total of 2,621,180 homes passed has been recorded. Deputy Chief Marketing Officer of PT Link Net Tbk, Santiwati Basuki, said that the high demand for internet needs was triggered by the need for work from home (WFH) and online learning.
“We are implementing a business strategy with four main focuses during this pandemic, namely maintaining service quality, implementing a business continuity plan, implementing CSR, and launching programs that support customers to remain productive,” said Santiwati.
He also claimed that up to now First Media’s network capacity was very adequate to serve the increase in traffic that had occurred. “We continue to monitor service traffic and proactively increase network capacity in areas experiencing high traffic,” said Santiwati.
For the record, in 2019, Link Net posted revenue of IDR 3.755 billion, an increase of 7.0 percent (YoY). Meanwhile, in the second quarter of 2020, revenue was recorded at Rp. 971 billion, an increase of 6.2 percent when compared to the second quarter of 2019.